Core Design Principles

• Execution-first: every week, you must ship working workflows.
• Selective: Expect 30–40% drop-off. Credentialing is a filter, not a certificate.
• Prestige: Passing = “AI Marketer, Certified by MarketerHire” → automatic eligibility for the MH platform.

Week-by-Week Structure

Week 1 – Orientation + Workflow Mindset

• What an AI Marketer is (vs. channel specialists).
• Systems thinking: workflows > tasks > channels.
• Lab: Audit your marketing workflows → identify 5 automations you will attempt in the course.
• Assessment: Submit system map draft.

Fail criteria: Late or superficial audit.

Week 2 – AI Workflow Fundamentals

• Beyond prompt hacking: chaining, APIs, structured inputs/outputs.
• Lab: Build a simple agent workflow (e.g., summarizing inbound leads and pushing to Slack).
• Technical Gate: Must implement 1 API call (no-code + code allowed).

Fail criteria: No API integration, workflow breaks on demo.